In June of 2024, I began working full time at Hall Public Relations in New York City while also completing my degree online. Hall PR is a boutique public relations agency specializing in the hospitality industry. Our clients consisted of restaurants, bars, hotels, hospitality brands, and chefs; and we positioned them in both traditional and social media to grow their brand. I began as an Account Coordinator, where I was responsible for more administrative work. This included clipping client features in media, filing documents and assets in their respective places, and smaller tasks to assist anyone on the team. I soon started working with the social media team to create content for client pages, in addition to company pages. After a few months of hard work and lots of learning, my role shifted to focus on the social media aspect of the agency, as well as digital marketing initiatives for clients and the company. This is when I realized my ability to make an impact for a brand digitally and figured out I wanted to further my education on this area specifically. Overall, I spent about 16 months with Hall PR, and it played a vital role in my professional life and made a huge impact on where I see myself working moving forward.
